Showing posts tagged Advocacy Campaigns.

antiquated importance

Ask?    mindless rambling that pieces together certain parts of myself that I have yet to identify


Landmine Ketchup

“Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.”

Designed by Publicis Mojo.

— 3 years ago with 615 notes
#Non-traditional advertising  #Packaging  #Advocacy Campaigns  #Publicis Mojo  #Australia